About
Denon Moore
Denon Moore, CEO and Founder of The Urban Cookie has been in the baking and pastry business for over 15 years. She even met her husband Sean while working together at a trendy bagel shop in the late 1990s. Perhaps that's where she also "fell in love" with commercial baking.
Her baking journey was a little unconventional. She grew up living with her grandmother and gives lots of credit to her for her love of scratch baking. She remembers fondly coming home from school to a fresh-baked treat - be it a cookie, cake, or muffin. "Nothing rivaled Grandma's baking," explains Denon.
Denon received her Bachelor of Arts with a degree in Psychology and went from working in the bakery and restaurant industry to being a counselor focusing on Independent Living and Vocational Rehabilitation. She found a passion for teaching others about nutrition, cooking, baking, and finding and keeping a job. Her career took an extreme detour in 2007 when she decided to put all of her skills together to open a bakery with the intent to hire individuals with disabilities.
After opening Cake Crumbs Bakery in 2007, she grew the company rapidly and with great success – hired, trained, and retained many people with disabilities while simultaneously developing a thriving and growing bakery concept that is still today beloved in the Denver area.
Her bakery concept took off, and within the next ten years, she opened a wholesale facility, a café, and two food trucks. After achieving much success, Denon and her husband sold the businesses in 2017 to focus on their family.
Shortly after that, she took a leadership role with a small company that became an apparent "desk job." And as many entrepreneurs can relate, the last and worst place to be stuck is behind a desk. Denon is very much a mover and shaker. SO, with her combined passion for the bakery industry, personal love of all things cookies, and something we all called a GLOBAL PANDEMIC, she put on her baker's apron once again and with the collective creativity of her husband Sean, and two sons Andrew and Carter, Denon designed, engineered, and opened The Urban Cookie on January 15th, 2021.
In her own words, "life is too short not to love what you're doing."
When she's not working on the cookie shop, you'll find Denon dabbling with home renovations, hiking the Colorado Rockies, spoiling her Labradoodles, and spending quality time with her family.
Denon's big goal for the next ten years is to help other aspiring bakers and entrepreneurs open and operate their Urban Cookie shops; she wants to have at least one cookie shop in all 50 states.
